User Tracking & Analytics Cookies

LAST UPDATED: July 1, 2022

About Arcules Cookies

We use cookies and pixel tags to help our superheroes understand what you find most useful so that we can offer the best user experience. Cookie information is stored in your browser and helps us to remember your preferences, in addition to assisting in targeting which parts of the website are most effective or difficult to navigate. We also use “pixel tags” (also referred to as clear gifs, web beacons, or web bugs). Pixel tags are tiny graphic images with a unique identifier, similar in function to cookies, that are used to track the online movements of web users. We embed these on our web pages but do not store them locally on your computer or phone.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functional Cookies

These cookies enable the website to provide enhanced functionality and support such as chat and contact forms so we can communicate with you. They may be set by us or third-party providers whose services we have added to our pages. If you don’t allow these cookies, then some or all of these services may not function properly. Please review our Privacy Policy for more information.

Performance & Targeting Cookies

Performance cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site so we can make the site even better for you. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance for you.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Our Sub-Processors

Google Analytics

Name: _ga
Duration: 2 years
Type: Performance

Name: _gat
Duration: 1 hour
Type: Performance

Name: _gid
Duration: 24 hours
Type: Performance

Name: _cfduid
Duration: 1 year
Type: Performance

We use Google Analytics, and their cookies are listed here. Google Analytics tracks user activity and demographic information on our site. Google Analytics’ privacy policy can be found here. The use or installation of cookies, pixels, and web beacons by any third party is not covered by this policy.

HubSpot

Duration: Multi-Session
Type: Functional

We use HubSpot, and their cookies are listed here. HubSpot tracks user activity, managed customer relationships, and gathers information from forms or chat sessions on our site and across other sites to facilitate sales and marketing communication. HubSpot’s privacy policy can be found here. The use or installation of cookies, pixels, and web beacons by any third party is not covered by this policy.

Hotjar

Duration: Session
Type: Performance

We use Hotjar, and their cookies are listed here. Hotjar tracks user activity that occurs on our site. Hotjar’s privacy policy can be found here. The use or installation of cookies, pixels, and web beacons by any third party is not covered by this policy.

Meta (Facebook)

Duration: Multi-Session
Type: Performance

We utilize Meta, and their Facebook ad platform’s cookies/pixels are listed here. Meta tracks user activity that occurs on our site and across other sites to assist us in advertising to the right people in the most effective way. Facebook’s privacy policy can be found here. The use or installation of cookies, pixels, and web beacons by any third party is not covered by this policy.

LinkedIn

Duration: Session
Type: Performance

We utilize Linkedin, and their cookies are listed here. Linkedin tracks user activity that occurs on our site and across other sites. Linkedin’s privacy policy can be found here. The use or installation of cookies, pixels, and web beacons by any third party is not covered by this policy.

Capterra

Duration: Session
Type: Performance Pixel

We utilize Capterra, and their tracking pixel. Capterra tracks user activity when a user converts or clicks through from the Capterra directory. Capterra’s privacy policy can be found here. The use or installation of cookies, pixels, and web beacons by any third party is not covered by this policy.

Mixpanel

Duration: Session
Type: Performance

We utilize Mixpanel services and their cookies to analyze user activity throughout our product. Mixpanel’s privacy policy can be found here. The use or installation of cookies, pixels, and web beacons by any third party is not covered by this policy.