Alyssa Trenkamp is the VP of marketing at Arcules where she leads all marketing programs including building a comprehensive marketing strategy, driving brand and market awareness, and delivering content that inspires action.
With 20+ years of experience at high-growth B2B technology companies, Alyssa is highly skilled at creating a team environment where creativity, collaboration and data-driven decision making thrive.
Prior to Arcules, Alyssa held numerous marketing leadership positions with experience spanning across several companies and segments including: Velocify (Sales Acceleration), Granicus (GovTech), TigerConnect (HealthcareIT), and Uberall (MarTech). Alyssa has experience in all facets of marketing, with an emphasis in strategic communications, brand building and product marketing. With this vast experience, Alyssa has refined a B2B SaaS marketing playbook spanning strategy, brand, demand generation, product go-to-market and communications.
Education: B.A. in Journalism, Western Washington University